Alongside writing ad copy, Aimée can generate original lifestyle images and videos for your products from a prompt — useful when you don't have (or don't want to use) photography or video for a particular scene, angle, or setting.
This is generated media: a model creates a new image or video frame-by-frame based on your instructions and the product's information, rather than selecting or editing an existing feed image.
Creating a generation prompt#
From a project's or catalog's Prompts list, create a new prompt and choose one of these types:
- Generate lifestyle images — produces a still lifestyle image.
- Generate lifestyle videos — produces a video from a text description, without a source image.
- Animate lifestyle images to video — produces a video using an existing AI-generated lifestyle image as its starting frame. See Advanced prompting techniques for how to chain a lifestyle-image prompt into this one.
Write your Instructions as you would for any prompt — describe the scene, setting, mood, and how the product should appear. For video prompts on models that support it, you can also fill in What to avoid to steer the model away from unwanted elements.
Generation options#
Open the Advanced section and pick a Model — Renable offers a range of image- and video-generation models, from faster/cheaper options to more capable, higher-fidelity ones. Which model you choose determines which generation options are available next, since not every model supports every setting:
- Aspect ratio — the width-to-height shape of the output (for example, square or widescreen).
- Resolution — the pixel dimensions of the output.
- Duration — how long the generated video runs (video only).
- Looping video — whether the video is generated to loop seamlessly (video only, model-dependent).
Use Generate with the product search box to preview the output on a real product before running the prompt across a product set — the same preview mechanism used for text prompts. See Working with prompts.
Credit cost#
Image and video generation is billed in credits like every other AI operation, but the cost shape is different from text prompts: rather than scaling with token count, it scales per generated image, or per second of generated video — so longer videos cost more, and freestyle video generation is by far the most expensive operation on the platform (animating an existing image into video is much cheaper). See What uses my credits for approximate costs per operation, and use the in-app Generate preview to see the exact estimate before applying a prompt at scale.
Always check the credit estimate shown after previewing a generation prompt before running it across a large product set or product with high change frequency — see Understanding credits.
How generated media reaches your templates and channels#
Once a prompt generates an image or video for a product, it becomes content on that product, subject to the same review flow as any other AI content — see Reviewing and approving content. From there:
- An AI-generated lifestyle image is tagged with the Lifestyle content category, so it's picked up by the Lifestyle image placeholder in your templates and channels, the same as a lifestyle photo selected from your feed. See Available placeholders.
- An AI-generated video is tagged with its own content category, separate from manually uploaded product video, and today there's no template or channel placeholder that pulls it in — the existing Product video placeholder only matches the product-video category, not AI-generated video. There's also no manual workaround: recategorizing content to make an AI video product-visible isn't currently possible from the UI. This is a real feature gap, not a setup step you're missing.
Because of this, don't expect an AI-generated video created by a prompt to reach your ads through a template placeholder today — check the content review page after generation to see what was created.
A separate path: Aimée generating video directly in Studio#
The prompt-based flow above produces per-product content that goes through the review pipeline and placeholder system described above. Separately, while you're editing a template in Studio, you can ask Aimée to generate an AI image or video and place it directly on the canvas as a new element — for example, an animated backdrop or hero video behind your product. This isn't per-product content routed through a placeholder; it's baked into the template itself, the same for every product it renders. See Working with Aimée and Video templates for how that works.