If you've connected a review feed to a catalog, Aimée can turn your customer reviews into short, quotable snippets you can use in ads — a five-star rating alone doesn't make good ad copy, but "I really liked the battery life!" does.
For how review sources are connected in the first place, see Connecting a review feed. This article covers what happens once reviews exist for a product.
How Aimée picks quotes#
For each product with reviews, Aimée:
- Samples a batch of that product's customer reviews, in the catalog's language.
- Ranks them and narrows down to a shortlist of the most promising candidates.
- Runs each candidate through a review-extraction step that proposes a short, quotable fragment along with a confidence score — only fragments that clear a minimum confidence bar are kept.
- Keeps every fragment close to the best score found for that product, not just a single top pick — so a product can end up with several near-tied best quotes rather than exactly one.
This runs as part of the same automatic processing as your ad copy and images — it happens when a product is first imported or changed — and it consumes credits like any other AI content generation. See Understanding credits.
Reviewing and approving extracted quotes#
Extracted quotes appear on the product's detail page, in its User reviews section, tagged with the "Selected automatically by Aimée" indicator and an unapproved badge until a human confirms them.
From there you can:
- Approve a quote as-is.
- Edit the fragment's wording before approving it, if it's close but not quite right.
- Remove a quote that doesn't fit, or that was extracted from a review you don't want to associate with the product.
You can also approve or bulk-approve review content from the project's Content page — see Reviewing and approving content for the hotkeys and bulk actions available there.
As with other content, if the same product is sold through more than one catalog in this project, its reviews and quotes are shown and approved once — see How Renable works for how that matching works.
Unapproved review quotes are used in ads exactly like approved ones by default. If you need editorial control over which quotes go live, turn on Only use content approved by a human for the relevant placeholder.
How review placeholders use this content#
Once a review has quotable content, your templates and channels can pull it in with the review placeholders: Review headline, Review fragment, Review score, Review stars, Review scale, and Review source — all built from the same underlying review, just resolved differently (score = the numeric rating, scale = the top of that rating's scale, stars = a star-rendered version of the score, source = where the review came from). See Available placeholders for the full reference. Average review score and Average review stars are separate placeholders that aggregate across all of a product's reviews rather than pulling a single quote.