What fallback content is for#
Not every product in your catalog will have great images, video, or ad copy of its own — especially right after import, before AI enrichment and review have caught up. Project fallback content is a set of images, videos, and ad copy defined once at the project level. When a product doesn't have suitable content of its own for a placeholder, Renable falls back to this project-level content instead of leaving the placeholder empty.
This is separate from a product's own content, which you manage on the Content review page. Fallback content is the safety net, not the primary source.
Managing fallback content#
On the project's Creative tab, in the Project content section:
- Images and videos — use the media gallery to upload or remove project-level images and videos.
- Ad copy — click Add text content to create localized fallback copy. Each item can hold headlines and excerpts, plus tags that control which placeholders may use it.
Both are scoped to the project as a whole and apply across every catalog and product in it.
Where it's used#
Fallback content is resolved automatically wherever a Studio placeholder or channel field needs content a product doesn't have, but only if its content category matches what the placeholder is asking for — the same category matching used for a product's own content.
Gotcha: every image you upload through the project's fallback gallery is tagged Product category by default. It will only ever fill in for placeholders that ask for Product content. If you're uploading a fallback for a different content type — a Lifestyle shot, for example — open the image after uploading and change its category (the same availability editor you'd use to tag a product's own images). Otherwise the upload sits in the gallery but silently never gets used for the placeholder you meant it to backstop.
You don't need to reference matching fallback content manually — just make sure it exists, with the right category, so exports don't come up empty.
Project content that isn't a fallback#
One kind of project text content isn't a fallback at all: questions and answers for AI discovery. Those are text items tagged faq — the headline is the question, the excerpt is the answer — and the Google channel's question-and-answer field asks for that tag specifically. Because the tag is what selects them, they never stand in for a product's own copy the way an untagged fallback item does.