Prompts instruct Aimée how to create content for each of your products — from ad copy and headlines to AI-generated lifestyle images and videos. After you connect a catalog, you'll typically have a few prompts already set up, which you can adjust as needed — for example to change the tone of voice, focus on different product aspects, or add a new content type.
You can create new prompts from a project or from a catalog's Prompts list.
Creating a prompt#
Click Create prompt and pick a Type of prompt to start from. Each type pre-fills instructions and sets a default content category, so you're rarely starting from a blank page.
| Type of prompt | What it produces |
|---|---|
| Write descriptions | Ad copy |
| Write descriptions by looking at the product image | Ad copy, written from the product image rather than existing text |
| Write headlines | Headline |
| Write reason to buys | Reason to buy |
| Write product titles | Product name |
| Write text-to-voice scripts | Voice script |
| Write product highlights (AI discovery) | Short benefit lines, tagged ai-highlights |
| Write enriched descriptions (AI discovery) | A fuller factual description, tagged ai-description |
| Write use cases (AI discovery) | Short "good for" phrases, tagged ai-use-cases |
| Generate lifestyle images | An AI-generated lifestyle image |
| Generate lifestyle videos | An AI-generated video |
| Animate lifestyle images to video | An AI-generated video, using an existing lifestyle image as its source |
| Custom prompt | Ad copy, starting from a blank instruction |
The three AI discovery types write extra product content for Google's AI shopping surfaces. They work like any other text prompt — they only describe what your product data already says, and they're fact-checked — but their output comes pre-tagged, so a channel field can ask for exactly that content and nothing else. Because the tags keep them apart, adding them doesn't change or replace the copy your existing prompts already produce. These are one part of a three-part setup — see AI discovery on Google for the whole thing, including what it does and doesn't do for you.
The lifestyle image, lifestyle video and animate types are AI image and video generation — a newer capability alongside the text and image-captioning prompts. See AI image and video generation for how these work and how the result reaches your templates.
When prompts run#
Prompts execute automatically whenever Aimée processes a product:
- The first time you set up a project, Aimée processes all its products.
- When new products appear in your feed, they're imported, processed, and appear in your channels as soon as possible.
- When a product changes — its description, images, price, and so on — Aimée reprocesses it and updates any affected channels.
Turn a prompt off with the Activate prompt toggle, which stops it from running the next time products are processed.
If you create a new prompt or edit an existing one, it only applies going forward — to new and changed products. To apply it retroactively across everything already processed, use Ask Aimée to reprocess from the project's ... menu.
The prompt editor#
- Description — a free-text note for your own reference; doesn't affect what Aimée does.
- Instructions — the system prompt: tell Aimée what task to do, in natural language, much as you'd brief a freelance copywriter. Prompts default to English, but you can write in your own language — either way, include an instruction to write the output in the product's native language.
- Steps — one or more input steps that supply the product information Aimée should use. Each step contains Product info placeholders (like Title or Description) rather than literal text — the actual values are filled in per product when the prompt runs. Click the icon on a step to toggle it between Input and Example response; use "Add prompt step" / "Delete prompt step" from a step's ... menu to build multi-step prompts. See Advanced prompting techniques for what multi-step prompts unlock.
- What to avoid — a negative-prompt field, shown only when you've selected a video-generation model that supports it. Use it to steer the model away from unwanted elements (extra text, wrong setting, and so on).
- Generated content — a live preview area that shows output as it streams in during a test run.
Fact-checking#
Aimée can sometimes write things that sound plausible but aren't actually backed up by the product's information. Turn on Automatically fact-check the results (in Advanced) to run every output through a second check that verifies claims against the product data before accepting it. You can customize the Fact-checking instructions, choose a Fact-checking model, and optionally supply a Regular expression to match for falsehoods (case insensitive) to catch specific red-flag phrasing.
Use as#
This accordion controls where the resulting content is used and how it's tagged — which catalogs, projects, product sets, languages, content categories, and tags it applies to. Use it to scope a prompt narrowly (for example, only for one product set) or to tag its output so a specific template placeholder or channel field can target it.
Advanced#
- Model — choose which AI model runs the prompt. Renable offers a range of models across text, image, and video, from fast and economical options to more capable or premium ones. Pick a faster, cheaper model for high-volume, straightforward tasks, and a more capable model when quality matters more than cost. Which models are offered here changes over time as new ones become available — Renable keeps this list current for you.
- Aspect ratio, Resolution, Duration, Looping video — shown only when the selected model generates images or video; the options presented depend on the specific model chosen.
Previewing and generating#
Use the Search for product to preview field to find a product and run the prompt against it before rolling it out. The button reads Generate while idle and Cancel while a run is in progress. For multi-step prompts, you can inspect the input and output of each step individually — useful for debugging why a prompt isn't producing what you expect.
Once a run completes, Renable shows an estimated cost — "It will cost about N credits to apply this prompt to the M products in the [scope]" — before you commit to running it at scale. Use this to sanity-check cost, especially for image- and video-generation prompts, which typically cost more per product than text prompts. See Understanding credits for how credits work.