Reviewing AI-made copy and images across many client accounts is a review-by-exception job, not a check-everything one. Content you haven't approved already goes live by default, so spend your attention where it's needed: let your Dashboard and Projects list point you at the accounts with content waiting, then approve in bulk on each project's Content page.
Review by exception, not product by product#
You don't have to approve every product before it can run. By default, unapproved content is used in your templates and channels exactly like approved content — approving is for editorial control and for locking in a specific choice, not a gate every product has to clear. That's what makes reviewing across many clients tractable: instead of opening every account and checking every product, you review the exceptions the platform surfaces for you. See Reviewing and approving content for exactly what "approved" changes and when to require it.
For an agency with 30–120 minutes budgeted per client per week, this is the whole game — attention is your scarcest resource, so aim it only where a human is actually needed.
Start from the accounts that need you#
Rather than opening each client in turn, start where content is waiting. Your Dashboard and the Projects list both surface which accounts need attention — the Attention column on the Projects list and the portfolio cards on the Dashboard flag accounts with issues and with content waiting for review, so the ones that need you rise to the top without you visiting each one.
Work that shortlist top to bottom. Accounts with nothing flagged don't need a visit this week — that's the point of reviewing by exception. Fold this into a repeatable pass with Your weekly feed-health routine.
Review one client's content on its Content page#
Every project has a bulk Content page for reviewing and approving content across many products at once. Open the project and, in its Products section, click See content. The page shows Aimée's confidence and approval status per product, so you can spot the items worth a closer look instead of reading everything.
- Open the client's project and go to its Content page.
- Scan the confidence and approval status per product to find the ones worth reviewing — high-confidence content rarely needs you.
- Narrow to just your marked products when you want to focus a pass.
- Approve the good batch in bulk once it looks right, then move to the next account.
The full set of review hotkeys, bulk actions, and filters lives in Reviewing and approving content — this guide is about how to work the queue across clients, so it doesn't re-teach the controls.
Approve in bulk, fix one at a time#
The Content page is built for bulk approval — you can approve everything currently shown in one action, or use the review hotkeys to approve product by product quickly. See Reviewing and approving content for the exact hotkeys and bulk actions.
There's no bulk reject. When a single item is wrong — an off-key headline, an image you don't want — open that product's own page and remove or edit the item there. Extracted review quotes work the same way: approve, edit the wording, or remove them on the product page, covered in Selecting and approving reviews. So the rhythm across a client is: approve the good batches in bulk, and drop into individual products only for the handful that need a hand.
Or ask Aimée#
Aimée can set up the review for you — describe what you want to see ("show me the products with unapproved content" or "just the flagged ones") and she'll narrow the Content page to it. She can also look at one product's content end to end and tell you what's there and why.
What she can't do is approve or reject for you — the thumbs-up stays with a human by design, since content is produced automatically and you're the editorial check. Think of Aimée as the way to tee up each pass, not to sign off on it.
FAQ#
Do I have to approve everything before it goes live?
No. Unapproved content is used in your ads exactly like approved content by default. Approving is for editorial control — it lets you lock in a specific choice, and it's what a placeholder set to "Only use content approved by a human" looks for. Review by exception; you don't need to clear a queue before products can run.
Can Aimée approve content across all my clients at once?
No. Aimée can narrow the Content page to what you want to review and diagnose an individual product's content, but she can't approve or reject content — that's a human action on the product cards, by design. There's no way to bulk-approve across accounts from chat.
How do I reject or fix one bad item?
Open that product's own page and remove or edit the item there. The Content page's bulk action approves; it doesn't reject. For images, copy, and review quotes, individual removal and editing happen on the product detail page.
Where do I see which clients have content waiting?
On your Dashboard and the Projects list. The Projects list's Attention column and the Dashboard portfolio cards flag accounts that need you, so you can triage the whole portfolio at a glance instead of opening each one.