Feed enrichment is how Renable turns your raw product feed — often thin, inconsistent, or missing detail — into ad-ready content. Renable can rewrite titles and descriptions, clean up and generate product images, and fold in customer reviews, so the products flowing into your ads look and read their best without you editing them one by one.
Why a raw feed usually isn't ad-ready#
The product feed your store exports is built for a shopping catalog, not for advertising. Titles are often stuffed with SKUs and specs, descriptions can be long walls of text or a single thin line, and product photos are shot on whatever background the supplier used. That's fine for a product page, but it's rarely what makes someone stop scrolling and click an ad.
Enrichment closes that gap. Instead of running ads on the raw data, Renable improves the content first — so the same products convert better without you touching each one. For an agency running many accounts, that's the difference between polished ads across every client and a backlog of manual cleanup.
What Renable enriches#
Enrichment works across three kinds of content: the words, the images, and the social proof.
AI-written copy#
Renable can rewrite your product titles and descriptions into shorter, punchier ad copy, and generate supporting text like headlines and reasons to buy — written per product from that product's own data, in its own language. This is driven by prompts, which you can adjust to change the tone, focus on different product angles, or add a new kind of copy. See Working with prompts and, for the common case of a description that's too thin, Rewrite thin descriptions with AI.
Cleaned-up and generated images#
Every image on a connected feed is mirrored into the product's gallery and can be run through Renable's image processing: background removal (so your product sits cleanly on any template) and classification (so the right kind of shot — product, lifestyle, and so on — lands in the right place). Renable can also generate new lifestyle images and videos for products that only came with a plain packshot. See Improve your product images, Image background removal and classification, and AI image and video generation.
Customer reviews folded in#
If you connect a review feed, Renable pulls ratings and quotable review fragments into your ad copy, so real customer sentiment becomes part of the creative rather than sitting on a separate page. See Connecting a review feed.
Enrichment runs automatically and stays current#
Enrichment isn't a one-time pass you have to remember to run. When you connect a catalog, Renable sets up a starting set of prompts and enrichment settings, and from then on it works as products flow through: new products are enriched as they're imported, and when a product changes — a new price, a new image, an edited description — the affected content is refreshed. You choose what runs (which enrichment features and prompts are active on a catalog), and Renable keeps it applied.
Which enrichment features are turned on lives on the catalog itself, alongside where your products come from. See Working with catalogs for where those settings live, and Transforming your feed for the related step of fixing and reshaping the feed's raw data before enrichment.
What it costs#
AI enrichment uses Credits — Renable's usage budget — because generating copy, cleaning and creating images, and producing video all take real computing power. Text copy typically costs the least per product; image and especially video generation cost more. Renable shows an estimate before you apply a prompt at scale, so there are no surprises. See Understanding credits.
Or ask Aimée#
You don't have to configure enrichment yourself. Ask Aimée to set up or adjust the prompts and enrichment settings that drive your content — "make my descriptions shorter and punchier," or "start generating lifestyle images for products that only have a plain photo" — and she'll set it up for you to approve. Aimée prepares the recipe; you press Generate when you're ready to spend the Credits.