Connecting Bazaarvoice Reviews

Import your Bazaarvoice product reviews into a catalog — how to create a Displayable Content Export API key and connect it in Renable.

Updated July 11, 2026

If Bazaarvoice handles your product reviews, Renable can fetch them through Bazaarvoice's API and use the best quotes and star ratings in your ads. You need one thing: an API key for Bazaarvoice's Displayable Content Export API.

Step 1: create the API key in Bazaarvoice#

The key must be for the Displayable Content Export API specifically — a key for another Bazaarvoice API won't return your reviews. Bazaarvoice's developer guide covers key creation: API key management. [VERIFY: the current place in the Bazaarvoice portal to request/manage Displayable Content Export keys, and whether it requires a support request on your Bazaarvoice plan.]

Renable only reads reviews — the key never needs write permissions.

Step 2: connect in Renable#

On the catalog's page, open the review-feed settings, choose Bazaarvoice as the source, and paste the API key into its field. Or simply ask Aimée on the catalog page ("connect our Bazaarvoice reviews") and paste the key into the chat — she saves the connection for you.

Either way, Renable validates the connection against Bazaarvoice's API before saving, and tells you if the key doesn't work — so you never end up with a silently broken review source.

Matching reviews to products#

Bazaarvoice reviews are matched to your products by product identifiers (Product ID, Item group ID, Brand+MPN, or GTIN, tried in that order). If your Bazaarvoice export lines up with one of your feed's custom_label fields instead, choose that field under Match reviews to products using. See Connecting a review feed for details.

Good to know#

  • Reviews import on a recurring daily schedule.
  • Bazaarvoice's API can take up to a week to return the full history of reviews for all products after first connecting — climbing review counts in the first days are normal.

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