Renable builds the product feed; Meta runs the ads. Advantage+ is a Meta ad format, not a Renable feature — Renable supplies a Meta-ready feed with the fields Meta expects, you connect its URL to a Meta catalog once, then create your Advantage+ campaign inside Meta. In Renable, that feed is a channel. Set one up, connect it, done.
Advantage+ is a Meta ad format, not a Renable setting#
This is the one thing worth being clear about up front, because it trips up almost everyone. Advantage+ catalog ads live entirely inside Meta. You won't find an "Advantage+" button in Renable, because Renable doesn't run the ads — Meta does. What Meta needs from you is a product catalog: a list of your products with prices, images, links, and availability that it can pull creative from automatically.
Renable's job is to hand Meta that catalog in exactly the shape it expects, and to keep it accurate as your prices, stock, and products change. Meta's job is to take that catalog and turn it into automated, personalized ads for the right shoppers. You do the Renable half once, connect the two, and then work the campaign side in Meta.
So the whole task splits cleanly in two:
- In Renable — build and publish a Meta-ready product feed (a channel).
- In Meta — point a catalog at that feed, then run an Advantage+ campaign against the catalog.
What Renable supplies: a Meta-ready product feed#
The feed Renable produces for Meta is a channel — an outgoing feed, at a stable URL, containing your products mapped into the fields an ad network reads. A Meta channel carries the fields a Meta catalog reads: a product ID, title, description, link, price, availability, and a main image, plus extras like brand, product identifiers, and custom labels. Which of these Meta strictly requires can change over time, so lean on Check your ads are eligible to deliver for the definitive, up-to-date list.
The important part is that Renable keeps this feed live and current on its own. When your catalog's product feed refreshes and a price drops or an item sells out, the channel regenerates in the background and the feed at that URL updates. Meta then re-fetches on its own schedule. You connect the URL once; you don't re-upload anything by hand.
You don't need to be a feed expert to get the fields right — the Meta channel type pre-wires them for you (below), and Aimée can build the whole thing on request.
Step 1: Build the feed — create a Meta Advantage+ channel#
In your project, create a new channel and give it a name, catalog, and product sets as usual — the generic create flow is covered in Working with channels. Only two choices are Meta-specific:
- Type of channel — choose Meta Advantage+ feed (or Meta Advantage+ feed with animated videos if you want templated video ads). This is the starting point that pre-fills the fields and rules Meta expects, so you're not building from a blank slate.
- File format — XML (Google Merchant RSS) is the right default for Meta.
Once you create the channel, its first feed URL is ready a few minutes later — no Publish click needed for that first deployment. The Meta channel type only sets starting fields; you can add, edit, or remove any of them afterward, and any later change lands on a draft until you publish.
Step 2: Connect the feed to your Meta catalog#
Once the channel has its URL, copy it from the channel page and add it as a scheduled feed in Meta. This is a one-time setup — after it's connected, updates flow through automatically.
The exact steps on Meta's side (creating a catalog, adding a data source, choosing the scheduled-feed option, and setting a fetch schedule) are covered in Connecting a channel to Meta, Google, or TikTok. Follow the Meta section there — it's the canonical walkthrough, including how to confirm Meta actually picked up the feed.
[VERIFY: the current menu path in Meta Commerce Manager / Meta Business Suite for creating a catalog and adding a scheduled data source — Meta renames "Data Sources," "Feeds," and Commerce Manager itself periodically.]
Step 3: Run the Advantage+ campaign in Meta#
With your catalog connected to the Renable feed, the last step happens entirely in Meta Ads Manager: create an Advantage+ catalog campaign that draws its products from that catalog. Renable has no part in this step — it's Meta's ad-buying side.
At a high level, you create a new campaign in Meta Ads Manager, choose the objective that supports catalog ads, and select the catalog you just connected. Meta then generates and delivers ads automatically from your feed's products.
[VERIFY: exact Meta Ads Manager campaign objective and the current name for Advantage+ catalog ads — this format was previously called Dynamic Ads / Dynamic Product Ads, and Meta's objective naming and campaign-setup flow change often. Confirm against Meta's own current documentation before quoting specific menu names.]
Because the catalog is fed by Renable, you don't touch Ads Manager again when your products change — new products, price changes, and sold-out items all reach the campaign through the feed.
Make sure your products can actually run#
Getting the feed connected isn't quite the finish line — Meta still has to accept your products before it will advertise them. Products missing a required field, or missing the identifiers Meta uses to match items, can be rejected or held back even though the feed itself is fine.
Renable flags most of this before Meta does: the channel's Fields tab marks required fields and shows how many products actually got a value on the last render, and the Activity tab reports warnings from each render. For the full pre-flight — required fields, product identifiers, image and availability checks — see Check your ads are eligible to deliver.
Or ask Aimée#
You don't have to build any of the Renable half by hand. Ask Aimée to set up a Meta feed for your products — she can create the channel with the Meta Advantage+ starting point, wire up the fields Meta expects, and publish it once you approve, then hand you the live feed URL to paste into Meta. She can also trace why a specific product isn't showing up in the feed and tell you what to fix. The Meta side — creating the catalog and running the campaign — is still yours to do in Meta, since that lives outside Renable.
FAQ#
Does Renable run my Advantage+ ads?
No. Renable supplies the product feed; Meta runs the ads. Advantage+ is a Meta ad format that reads from a catalog — Renable keeps that catalog accurate and up to date, but the campaign itself is created and managed in Meta Ads Manager.
Which channel type should I pick for Meta?
Choose Meta Advantage+ feed for standard image-and-data ads, or Meta Advantage+ feed with animated videos if you want templated product videos. Both pre-fill the fields Meta expects. See Working with channels for the full list of channel types.
I connected the feed but my products aren't showing in ads — why?
Work through it in order: confirm you published any changes, give the feed a few minutes plus Meta's own fetch schedule to update, and check the channel's Activity tab for warnings. If specific products are missing or rejected, it's usually a required field or a missing product identifier — see Check your ads are eligible to deliver, or ask Aimée to trace the product.
Do I need a separate feed for each Meta catalog?
Each channel produces one feed at one URL, tied to one catalog and its product sets. If you want to advertise different product groups as separate Meta catalogs, create a channel per group. You can reuse the same Renable catalog across several channels with different product sets.