Connecting a Google Review XML Feed

Import product reviews from a Google Product Review-format XML feed — the universal option when your review platform isn't directly supported.

Updated July 11, 2026

If your review platform isn't one Renable connects to directly (Trustpilot, Yotpo, TestFreaks, Bazaarvoice), there's a universal option: a review feed in Google Product Review XML format. It's the same format Google Merchant Center uses for product-review programs, so most review platforms and e-commerce plugins can generate one.

Step 1: get a review feed URL#

You need a URL that serves an XML file following Google's Product Review Feeds specification. Where it comes from depends on your setup:

  • Your review platform may offer a "Google review feed", "Google Shopping reviews", or similarly named export — check its integrations or export settings. [VERIFY: which review platforms currently offer a Google-format review feed export.]
  • Your e-commerce platform may have a plugin that generates one from on-site reviews (common for WooCommerce and Magento stores).

Open the URL in a browser — you should see XML with <review> entries.

Step 2: connect it in Renable#

On the catalog's page, open the review-feed settings, choose the Google Product Review XML feed option, and paste the feed URL. Or ask Aimée on the catalog page ("connect our review feed, here's the URL") — she validates that the URL serves a readable review feed before saving it.

Matching reviews to products#

Each <review> in the feed names the product it belongs to (by product ID, GTIN, MPN, or product URL, per Google's format). Renable matches those against your product feed's identifiers — Product ID, Item group ID, Brand+MPN, or GTIN. If reviews aren't landing on the right products, compare the identifiers in the review feed against your product feed; a mismatch there is the most common cause.

Good to know#

  • Reviews import on a recurring daily schedule, so new reviews appear without any manual step.

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