Credits are spent by AI and rendering work, not by everyday actions like browsing your catalog, editing a template by hand, or viewing a channel. Here's what actually draws from your budget.
What spends credits#
- Image processing — background removal and image classification (sorting product images into categories like product, lifestyle, and information) run automatically as part of enrichment.
- Ad copy and text generation — any prompt that writes descriptions, headlines, reason-to-buys, product titles, or voice scripts for your products.
- Review-quote extraction — pulling quotable fragments out of your connected review feeds so they can be used in ads.
- Ad template rendering — rendering a Studio template into an output image or video for a channel. Rendering happens automatically whenever a product or template changes, and again for every size your template supports.
- Aimée — chatting with Aimée while editing a template or channel, and any AI-generated images or videos she creates for you. See AI image and video generation.
Regular editing — moving elements around, adjusting placeholders, changing settings — doesn't consume credits. Only the AI and rendering steps do.
Credit costs by operation#
Approximate costs, per 1,000 products, for a single unit of each operation (one image, one prompt run, and so on) against a cache miss:
| Operation | ~Credits / 1,000 |
|---|---|
| Ad-template image render | ~0.65 |
| Ad-template video render (10s) | ~20 |
| AI text prompt (each) | ~5 (a full title + headline + copy + reason-to-buy suite runs ~20; fact-checking roughly doubles it) |
| AI lifestyle image generation | ~104 |
| AI: animate a lifestyle image into video | ~325 |
| AI freestyle text-to-video generation (8s) | ~10,400 |
| Background removal (fast tier / default tier / premium tier) | ~5 / ~15 / ~1,820 |
| Image classification | ~1 |
| Review-quote extraction | up to ~20 |
A few things to keep in mind when reading these numbers:
- Video generation is by far the most expensive operation — especially freestyle text-to-video. Animating an existing lifestyle image into video is much cheaper than generating video from scratch, but still far more expensive than a still image.
- These costs are charged only on a cache miss — once Renable has generated a result for a given input, reusing it doesn't spend credits again.
- Your real total scales with how many units each product needs — how many images per product go through background removal, how many text prompts you run, and so on. A prompt that touches five fields per product costs roughly five times what a single-field prompt costs.
Check the cost before you commit#
You don't have to guess. In the Prompt workbench, running a prompt against a single product with Generate gives you a live preview of the result — and once it completes, Renable shows an estimated cost to apply that prompt to every product in its scope, along with your remaining credit balance. Use this to sanity-check cost before rolling a prompt out broadly, especially for image- and video-generation prompts.