Connecting a Channel to Meta, Google, or TikTok

How to point Meta Commerce Manager, Google Merchant Center, or TikTok Catalog Manager at your channel's URL, verify it picked up the feed, and troubleshoot a feed that isn't updating.

Updated August 13, 2026

A channel produces a feed at a stable URL. This article covers the other side: telling an ad network to read that URL as its product catalog source. This is a one-time setup per network — after that, updates flow through automatically.

Before you paste the URL anywhere, check the channel's Used for setting (Settings tab). That's where you tell Renable which network reads this feed and what it's used for — a main product feed, a supplementary feed, video ads, carousel ads, or (on Google) AI discovery. It doesn't connect anything by itself; it's what makes Renable check your fields against that network's requirements, so it's worth setting before you hand the URL over. See Working with channels.

A new channel gets its first URL automatically, a few minutes after you create it — no Publish click needed for that first deployment. From then on, any settings, fields, or automations changes you make land on a draft, and you do need to publish before the ad network sees them. Start by copying the channel's URL from the channel page.

Meta (Facebook / Instagram)#

  1. In Meta Commerce Manager, create (or open) a catalog for the products you're advertising.
  2. Add a data source and choose the scheduled-feed / feed-URL option, rather than a manual upload.
  3. Paste in your Renable channel URL and set a fetch schedule — hourly is a reasonable default, matching how often Renable itself refreshes.
  4. Save, and trigger an initial fetch if Meta doesn't run one automatically.

[VERIFY: exact current menu path and terminology in Meta Commerce Manager — "Data Sources," "Feeds," and scheduling options are renamed periodically by Meta.]

See Meta's own docs: Meta Commerce Manager catalog fields.

Connecting your Meta ad account#

Once your channel feeds a Meta catalog, you can also connect the Meta ad account that runs ads from it, on the channel's Settings tab. This gives Renable read access to those ads, so it can understand how your designs are used on Meta.

  1. Open the channel's Settings tab and find the Meta ad account card.
  2. Click Connect ad account and sign in with a Meta account that can manage the business the ad account belongs to.
  3. Pick the Meta business, then the ad account, and click Connect.

The connection applies immediately — it's separate from the channel's draft and publish cycle, and it never changes the feed itself. You can disconnect at any time from the same card.

If Meta declines the connection, you'll see a message on the card explaining why. This can happen while Renable's ad permissions are still being approved by Meta — your catalog connection and feed keep working as normal either way.

Google (Merchant Center)#

  1. In Google Merchant Center, go to Products → Feeds and add a new feed.
  2. Choose the scheduled-fetch option and enter your Renable channel URL.
  3. Set the fetch frequency and time.

Once the feed is flowing, you can also add the fields Google's AI shopping surfaces read — see AI discovery on Google.

See also Finding your feed in the Google Merchant Center and Google Merchant Center fields. If you're connecting Google Merchant Center as a live API integration instead of a feed URL, see Connecting Google Merchant Center — that's a different setup from pasting a channel URL.

TikTok#

  1. In TikTok's Catalog Manager (Business Center), create or open a catalog.
  2. Add a data feed and choose the scheduled feed / feed-URL option.
  3. Paste in your Renable channel URL and set the fetch schedule.

[VERIFY: exact current menu path and terminology in TikTok Catalog Manager.]

See TikTok Catalog product parameters.

Verifying the ad network picked up the feed#

  • Check the network's own catalog/feed dashboard for a "last fetched" timestamp and item count. That count should roughly match the latest render's entry count on the channel's Activity tab.
  • Compare a product or two side by side — the exact field values in the network's catalog view against the channel Preview tab's Source view.
  • Most networks flag individual items that fail validation (bad price format, missing required field, disapproved image). Those errors point back to a field or automation that needs adjusting on the Renable side.

Troubleshooting "my feed isn't updating"#

Work through these in order:

  1. Did you publish? Renable only deploys the published version of a channel — a draft with unpublished changes doesn't affect the live feed at all. See Publishing a channel.
  2. Has enough time passed? Background changes (price, stock, new products) can take a few minutes to reach the published feed; the ad network then fetches on its own schedule (often hourly) on top of that.
  3. Is the channel archived, or over a plan limit? Both of these cause Renable to intentionally deploy an empty feed — this isn't a bug, it's how Renable stops advertising a catalog it shouldn't be serving. Unarchive the channel, or check plans and limits, and republish.
  4. Check the Activity tab on the channel for warnings or errors from the last render.
  5. Check the ad network's own feed status page — the fetch may be failing on their side (auth, format validation) even though your Renable feed is current.

Where to go next#