To get a video ad for every product, build an animated template in Studio and attach it to a channel's video field. Studio renders a custom video per product from your product data, and the channel serves it to Meta Advantage+ and other dynamic video placements. That's the path that actually reaches your ads.
How a per-product video ad works#
Renable makes a video ad by rendering an animated Studio template once per product. The template is a design with motion and placeholders; when it renders, each product's own image, copy, and price drop into the placeholders — so you get a different finished video for every product without editing any of them by hand. The channel then hands those rendered videos to the ad network.
This is not a model inventing new footage. The video is generated from your products — your existing content, arranged and animated by a template you control. What you see on the Studio canvas is exactly what renders, so you can trust the preview. If you specifically want AI-generated video footage in the mix, that's a separate question — see What about AI-generated video? below.
Step 1: Build the animated template#
An animated template is just a Studio template with a duration. Once it has one, the Timeline appears and your elements can move.
- On the Templates page, create a new template and pick one of the "Animated…" starter templates — the fastest start.
- Or turn a template into a video one yourself: open its Settings tab, turn on Video, and give it a duration and frame rate.
- Adjust colors, graphics, animation, and content to taste, then use Preview with a real product to confirm the result before you go wide.
The mechanics — the Timeline, adding video and audio elements, and easing — live in Video templates, and the general template-creation flow is in Creating a template.
Step 2: Attach the template to a channel's video field#
A rendered video only reaches your ads once a channel exposes it. You have two ways in: create a new channel and choose "Meta Advantage+ feed with animated videos" as the type — which pre-wires a video field for you — or add a video field to an existing channel; either way you point that field at your animated template and a size. The video is additive — the channel still needs a product image for every product, and the network falls back to that image wherever a placement doesn't support video, so you add the video alongside the image rather than replacing it.
The exact field setup — including adding more than one video field for different shapes (a vertical video for Story-style placements, a square one for feed placements) and why you leave "Require content for this placeholder" off so a still-rendering video doesn't count as missing content — is covered in Animated product videos.
Step 3: Publish, then launch the campaign#
Like every channel change, adding or editing a video field only updates your draft — the ad network sees nothing until you publish the channel. Publish, then set up your Advantage+ (or equivalent dynamic video) campaign in the ad network using this channel's feed URL as the catalog source. The network substitutes a rendered video for the image wherever the placement supports it. See Animated product videos for the campaign-side walkthrough and Connecting a channel to Meta, Google, or TikTok for connecting the feed.
A practical tip while you iterate: point the channel at a small product set first, so you're not rendering videos for your whole catalog every time you tweak the template. Rendering a video for every product is one of the most credit-intensive things you can do — each product needs a full render — so keep the scope small until the template is right. See What uses my credits.
What about AI-generated video?#
"Generate a video" can mean two different things in Renable, and only one of them reliably reaches your ads today:
- An animated template rendered per product — the path this guide describes. Studio generates the finished video from your template and each product's data. This is the dependable way to get a video ad for every product.
- AI-generated video footage from a prompt — a model creating brand-new video for a product from a text description. This is real and useful for lifestyle scenes, but a per-product AI video made by a prompt does not currently reach your ads: there's no template or channel placeholder that pulls AI-generated video in, and there's no manual workaround for it yet. It's a genuine feature gap, not a step you're missing. See AI image and video generation for the full detail.
There is a middle path: while editing a template in Studio, you can have an AI video generated and placed directly on the canvas as an element — an animated backdrop or hero clip. Because it's baked into the template, it renders as part of every product's video. It's the same clip for every product, not per-product footage, but it does reach your ads through the animated-template route above.
Or ask Aimée#
You don't have to assemble this by hand. In Studio, Aimée can help you build the animated template — turn on video mode, arrange and animate elements, and even generate an AI backdrop or hero video into the template. She can also create the channel and set up its video field to point at your template, then publish once you approve. Two things stay with you: background music has to be a file you upload, since Aimée can't generate or upload audio — a spoken voice-over is the exception, as it can be generated from a templated Voice script rather than uploaded — and she can't launch the campaign inside the ad network for you.
FAQ#
My video isn't showing in my ads — why?
Usually one of three things. The channel isn't published yet — video-field changes stay in your draft until you publish. Or the product's video is still rendering — per-product rendering takes time, which is exactly why you leave "Require content for this placeholder" off so a not-yet-ready video doesn't count as missing content (see Animated product videos). Or the placement simply doesn't support video, in which case the network keeps showing your product image — which is expected.
Do I still need a product image if I have video?
Yes. The video is additive, never a replacement. The channel needs an image for every product, and the ad network uses that image wherever a placement doesn't support video or the video hasn't finished rendering.
Can Aimée just generate a finished video ad for each product?
She can build the animated template with you and wire up the channel's video field, but the video itself is rendered by Studio from your template plus each product's data — not invented by a model per product. A per-product AI-generated video made by a prompt can't reach your ads yet; see What about AI-generated video?.
Why is my credit usage so high after turning on video?
Rendering a video for every product is one of the most credit-intensive things you can do, because every product needs a full render. Iterate against a small product set and only widen the scope once the template looks right. See What uses my credits and Understanding credits.
Related articles#
- Video templates — enabling video mode, the Timeline, and adding video and audio elements.
- Animated product videos — the channel-side field setup and campaign walkthrough.
- Creating a template
- AI image and video generation
- Publishing a channel