Renable uses two words for two different things, and the difference only matters once you have more than one catalog:
- A product is one item you sell — one SKU.
- A feed item is one product in one catalog: a single row that one catalog imports.
If you run a single catalog, the two numbers are always identical and you can ignore the distinction. If you run the same shop in several markets, or the same products through several catalogs, they diverge — and it's worth knowing which number you're looking at.
The one rule#
Feed items = your products × the catalogs they're in. (Or, when your catalogs don't all carry the same range: add up the rows in each catalog.)
Say you sell 1,000 products, and you run three catalogs for Sweden, Norway and Denmark, each carrying all 1,000. That's:
- 1,000 products — you sell a thousand distinct things.
- 3,000 feed items — because each of the three catalogs imports its own row for every one of them, with its own price, currency, availability and product link.
They're separate rows for a good reason: the Swedish row and the Norwegian row genuinely hold different data, and each market's ad network has to receive its own.
Which one Renable shows you where#
| Where | What it counts |
|---|---|
| Your plan's limit | Feed items |
| A project's Overview card | Feed items, with the product count beside it when the two differ |
| The dashboard's project cards | Feed items |
| Product set counts on the Products page | Products |
| The results table on the Products page | Feed items |
| The Content tab | Products — the same product from two catalogs appears once |
| A single catalog's product count | Both — inside one catalog every product is exactly one feed item |
Why your plan counts feed items#
Your plan's import limit is a feed item limit: the total number of rows imported across all your catalogs. The same product sold in three markets uses three of them.
That's because the work Renable does is per row, not per SKU. Each market's row is fetched, processed through that catalog's rules, checked against each channel's requirements, and rendered into that market's outgoing feed. Three markets is three times the work, whether or not it's the same product underneath.
Two things follow from this:
- Splitting variants increases your feed item count. A Split into variants rule turns one incoming row into one row per size or color — and each of those is a feed item.
- Rules that remove products reduce it. Counting happens after your catalog's rules run, so anything an Exclude product rule drops, or that a Group products rule collapses into another product, never counts. If you're close to your limit, excluding out-of-stock or non-advertised products is the first thing to try.
See Plans and limits for what happens when you reach the limit.
Why the Content tab shows fewer#
Content is attached to the product, not to each catalog's copy of it. If you sell the same product through your Swedish and Norwegian catalogs, its images, ad copy and review quotes are written once and shared — so the Content tab lists it once, and approving it there covers both markets.
That matching is by SKU, within a single project. See How Renable works.